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Franziska L. SchenkFranziska L. Schenk
Executive Vice President, LWS Risk Control Corporation

Areas of Focus:

Management Consulting. Provides strong project management and creative
problem-solving expertise. Works on multi-disciplinary global consulting programs.

Marketing and Sales Consulting. Provides strategic and tactical decision-making
support for companies entering new markets, deploying new technologies, launching
new products, or revamping existing product lines.
SWOT analysis and competitive benchmarking techniques to develop successful marketing strategies.

Market Research and Analysis. Expert in secondary and primary research
techniques, synthesizing and analyzing qualitative and quantitative research findings.
Excels in Win/Loss analysis, in-depth interviews, case studies, customer surveys, and
competitive intelligence.

Professional Background and Education:

Fran has over fifteen years experience in providing market research and marketing consulting services to both U.S. and German companies. Her assignments span a multitude of industries including manufacturing, food, telecommunications, apparel, and information technology. Before joining the LWS Group, she was a senior project manager for a leading market research and analyst firm in the high tech business software industry, where she advised start-ups and large multinationals on their marketing and sales strategies and tactics.

Fran has an especially strong understanding on what drives investment decisions in the high-tech industry and the critical success factors for purchasing and implementing global business software solutions to achieve business benefits. Most recently Fran was instrumental in creating, facilitating, and leading major research initiatives, including an information security benchmarking study and multi-sponsored studies on topics such as e-Strategies, the ASP market, and e-Business Process Integration. She successfully led and managed customized consulting and research projects for business software market leaders (such as SAP and IBM) and new industry entrants.

Degree: Bachelor of Science from Babson College, School of Management.
Location: Miami, Florida and Brannenburg, Germany
Email: fran@lwsgroup.com