Marketing and Sales Consulting. Provides strategic and tactical decision-making
support for companies entering new markets, deploying new technologies,
launching
new products, or revamping existing product lines. Uses
SWOT analysis and competitive benchmarking techniques to
develop successful marketing strategies.
Market Research and Analysis. Expert in secondary and primary research
techniques, synthesizing and analyzing qualitative and quantitative
research findings.
Excels in Win/Loss analysis, in-depth interviews, case studies, customer
surveys, and
competitive intelligence.
Fran has over fifteen years experience in providing
market research and marketing consulting services to both U.S. and German
companies. Her assignments span a multitude of industries including manufacturing,
food, telecommunications, apparel, and information technology. Before joining
the LWS Group, she was a senior project manager for a leading market research
and analyst firm in the high tech business software industry, where she
advised start-ups and large multinationals on their marketing and sales
strategies and tactics.
Fran has an especially strong understanding on
what drives investment decisions in the high-tech industry and the critical
success factors for purchasing and implementing global business software
solutions to achieve business benefits. Most recently Fran was instrumental
in creating, facilitating, and leading major research initiatives, including
an information security benchmarking study and multi-sponsored studies on
topics such as e-Strategies, the ASP market, and e-Business Process Integration.
She successfully led and managed customized consulting and research projects
for business software market leaders (such as SAP and IBM) and new industry
entrants.
Degree: Bachelor of Science
from Babson College, School of Management.
Location: Miami,
Florida and Brannenburg, Germany
Email: fran@lwsgroup.com
Franziska
L. Schenk